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LaTisha TV

MONEY | MINDSET | MARKETING

4 Step Email Funnel to Get Coaching Clients

Email, and specifically an email funnel to get coaching clients, is one of the most powerful tools in your marketing toolbox. This 4 step email funnel is the same one I’ve used to generate clients inquiries on a daily basis. If you know you need to grow your list, but you’re not sure how that will translate into sales, I can understand.
email funnel get coaching clients
I used to send barely one email per week, because I didn’t really understand email marketing. These days I send an email 4-5 times per week.
And I often get responses similar to this.
daily emails get coaching clients community

Want to get coaching clients? Join us in the Get Coaching Clients Community by visiting LaTishaStyles.com/community

These responses are not only from people in my audience who enjoy my emails, but often they become clients and friends. Pair an email funnel with a webinar funnel to get coaching clients and you’re on the right track.

Sidenote: I grew a brand new coaching business from essentially zero dollars to $65,000 my very first year. At the time I had a brand new email list of zero subscribers. In just a few months, I grew that email list to about 800 email subscribers. But more exciting than the total list size are the clients I gained through email. I’m going to share with you not only how to grow your email list, but also how to get coaching clients using this simple email funnel. And if you’d like to take this further, then you should grab the course Create & Fill Your Coaching Program. It shows you exactly how to monetize your email list.

Before you can start with an email funnel, you have to have an email list. The first step covers how to get email subscribers, steps 2 through 4 will cover the rest of the email funnel.

Email Funnel Step 1: Create a Lead Magnet

A lead magnet is a free gift that you give in exchange for an email address. Ideally, this lead magnet is highly valuable and something that you could even sell. This is the entry point to your email funnel. The best lead magnets are quickly consumable and provide highly targeted information for a specific pain point.
Examples: Checklist, Quiz, Short Video Series, Mini Self-Led Assessment
The first few people who join your email list will likely be those you meet at an event or while networking.
(After attending hundreds of networking events seeking to book coaching clients, I finally created my own “introvert-friendly” strategy that doesn’t involve energy draining networking events. See the full training with details at YouveGotClients.com/anti-webinar)
After an event, send a quick follow up email from your personal account. My email usually mentions a bit about our conversation and then I share a link to my lead magnet.
mixmax template sample 1

Recommended tools: I like MixMax to manage personalized email follow ups and I create landing pages for my lead magnet using ThriveThemes. See all of my recommended marketing tools here: LaTishaStyles.com/resources-marketing-tools

mixmax template sample 2
When they click the link to get that lead magnet, if they find it appealing, they will register, providing you with their email address. Now you have a new email subscriber! This strategy is most effective when you have spoken and you know they need your help. You want to make sure you are only bringing potential leads in your email funnel that are most likely to convert into clients.

Sidenote: Don’t accept a business card while you’re at a networking event just so you can automatically add that person to your email list. That is a huge no, no, and it could position you in a negative light if they begin receiving emails that they believe they did not request. It’s also illegal in some countries.

Other strategies to gain more clients to your lead magnet and into your email funnel include:

  • Running Facebook ads to get leads
  • Creating YouTube videos to get leads
  • Presenting to a group of potential clients to get leads
  • Partnering with a leader that has a complementary audience to get leads

How to Deliver Your Lead Magnet

Upload your lead magnet as a file into your favorite cloud software then grab the share link. You can place that link on the thank you page or in the first email of your email funnel. If you use ConvertKit (partner link), which is my recommended email service provider, they allow you to send an incentive email with the download included.
First you’ll create a new form, then you simply check the box that says “send incentive email.” You are allowed to include a subject, a short message, and customize the wording on the button for the download.
convertkit incentive email
When the new subscriber clicks that button, it will confirm them on to your email list as well as send the automatic download. No one makes delivering a lead magnet as easy as ConvertKit.

Sidenote: In your lead magnet be sure to include details for your contact information. Many will create a great lead magnet but not share the next logical step. If your lead magnet is highly valuable it makes sense that they might want to learn how to contact you, work with you, or connect with you further on social media. The lead magnet is the first handshake of your email funnel but you don’t want it to be the final contact.

Email Funnel Action Item: Create a Lead Magnet

Contact someone who could be your potential coaching client and ask them, “What is the greatest frustration you have when it comes to (fill in the blank with your subject matter expertise). Then as they talk through it, you might find common themes.
Do the research, figure out what your ideal client struggles with the most when it comes to your topic and then deliver that lead magnet for them.
If you’re concerned about giving away too much information for free, then you’ll want to watch my video, “How Much Free Information Should I Share?”

Email Funnel Step 2: Call to Action in Footer

The second strategy helping you get coaching clients via an email funnel is so simple but often overlooked.
Each time you send an email you will be sending an invite for your subscribers to work with you. Even though your subscribers chose to sign up for your list and receive your lead magnet, you can’t assume that they remember you each time you send an email. Why not reinforce who you are, how you help, and invite them to work with you?
You can do this unobtrusively by simply placing a link in the footer of every email.
This is also helpful in case the email gets forwarded to someone else.
email footer example
Notice how at the bottom it says, “Need more clients? Let’s chat….” This link goes directly to my calendar to schedule a call.
I also have a tracking link so I can see the origin of a strategy session request. This particular link in my email footer includes the tracking code “newsletter bio.” In the span of one week, 3 requests came from my email funnel, one came from Facebook, and the fifth came directly from my lead magnet.

How to Create an Email Template

In ConvertKit you can create an email template so that your footer is included in each email by default. First click on the account button and then the email templates tab.
convertkit email templates 1
I like to use the text only template. Then you can customize the template to include your mini bio as well as a link to work with you at the bottom of each email. ConvertKit makes this very easy to do.
convertkit email templates 2

Email Funnel Action Item: Update the Email Footer

Decide on your one sentence elevator pitch and your one sentence call to action. Update your email footer and include that mini call to action.
A call to action (CTA) is simply you requesting an action. Now even when you send out emails that are simply a story or just a note to watch your latest video or live stream, you will always have that call to action at the bottom as a reminder. This repetition not only reinforces you as the expert but it also serves as a reminder that you are offering your services!

Email Funnel Step 3: Create a Nurture Sequence

So many coaches and consultants complete the first and second step of the strategy but once they have email subscribers and potential leads, they neglect to continue the conversation after that subscriber has requested information.

Sidenote: I personally believe this is primarily because most coaches don’t know what they should say next. “Should I ask them to book a call? Didn’t I already tell them to do that? Do I just say hi? How often should I email? What if they unsubscribe???”

The fear of sending emails and seeing people unsubscribe is a valid one, but that fear doesn’t have to stop you from getting coaching clients with an email funnel. Creating a nurture sequence that continues to build the relationship is at the heart of a highly-converting email funnel.
A nurture sequence is simply a series of emails that allow the potential coaching client to get to know you. This is one of my favorite ways to get coaching clients because I can simply send an email, open my calendar, and suddenly I’m booked with potential clients.
A short nurture sequence contains 5 emails. Each email tells a piece of the story and is intended to create an emotional response. Each email has the call to action in the footer. The final email in this 5 part email funnel nurture sequence contains the direct call to action. I’ve included a sample of a 5 part nurture sequence in the download for this post.
In your nurture sequence you can tell stories, share information about yourself, ask them questions, and really all you want is the opportunity to start a conversation.
Psst! Would you like this post as a PDF plus a sample email funnel nurture sequence to go along with it?
Download this blog post plus the swipe file of emails used to book coaching clients.
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How to Set Up a Nurture Sequence

In ConvertKit, you can edit all of the emails in your sequence on one page.
Email #1: Recap how they got on to your list, include the link to your download once again just in case they lost it, and let them know you’ll be in touch again with more valuable content.
This is your chance to immediately invite them to a call with you, since they just met you and a call is one of the highest value offers you can make right away.
Email #2: Break down a common misconception that you hear often from your audience. This is the time to shock and awe.
Email #3 & 4: You have a few options for these emails. You can do a mini-rant, break down another common misconception, or include a client case study.
Email #5: This email should be a direct call to action to book a call with you. You can also include some details from a client success.
Emails #6 – infinity: The remainder of your emails will essentially follow the same pattern of emails 2 through 5. Continue sharing stories, busting myths, doing a mini-rant, etc. Your goal is to get a phone call or an unsubscribe. The last thing you want is lukewarm email subscribers. Trust me, if someone unsubscribes but they really wanted to work with you, they will find their way back. Most likely because you said something memorable. Don’t blend in.

Email Funnel Step 4: Connect and Book That Client!

Finally it’s time to connect and engage. Here are a few advanced strategies to create a more effective email funnel.
1) Continue to provide relevant content
You don’t have to “teach” or give away all of your methods in order to provide relevant content. In my opinion, the best emails are “edutaining” meaning they are educational and entertaining at the same time.
Even the seemingly most mundane parts of your day could be entertaining. I once shared a story of how I kept finding dead bugs on my back porch and I finally swept them away. That specific email drove a sale into my on going monthly mastermind program.
2) Position yourself and your offer
Create emails that position you as the expert. Share your wins, share your client wins, include recent speaking engagements or press hits as well.
3) Share your vulnerabilities
This is not about sharing every detail of your personal life but sharing glimpses that allow the potential client to relate to you at a deeper level. It’s important to show that you are relatable while at the same time very competent in your area of expertise.
4) Share your unique selling proposition
You can work this in at any point in time and even in the first 3 examples. Every time the potential coaching client is opening your email they are thinking, “Why should I work with you? Why is it different to work with you? Why should I trust you to be my life coach? Why should I trust you to be my fitness coach?”
Whew! That was a lot!

A few final words on email funnels…

Ultimately, “asking” is the best way to get coaching clients. You have to speak to people, you have to make an offer, you have to be able to close sales.
The email funnel is a passive way to ask for the sale because you are not face to face. While meeting someone in person at a networking event may be a stronger way to ask for the sale; it’s not possible to be at every event, it’s not time efficient to attend many events, nor is it fun when going to those events drains your introvert energy.
That’s why I prefer a webinar sales funnel. It is the best of both worlds. It combines the passive nature of an email funnel with the strong relationship building nature of an in person networking event.
I’ll admit I’m a little biased because I teach webinar sales funnels, but that’s just because they work, and they are perfect for introverts. To see more details on the process, visit YouveGotClients.com/anti-webinar and register for the training. You won’t regret it.

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About LaTisha Styles

Hi! I'm LaTisha and I am the host and producer of 3 shows on LaTisha TV. I'm an entrepreneur with a side of woo, and a digital marketer with a passion for marketing tools. On my channel you'll find videos on marketing, mindset, and money.
Tune in each week for episodes of...
Me and My Money Tree: Law of Attraction Success Stories
Creating Coins: Money & Mindset for Entrepreneurs
Marketing Tools & Tech: Where geeks chat marketing software

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ABOUT LATISHA TV

Hi! I'm LaTisha and I am the host and producer of 3 shows on LaTisha TV. I'm an entrepreneur with a side of woo, and a digital marketer with a passion for marketing tools. On my channel you'll find videos on marketing, mindset, and money.
Tune in each week for episodes of...
Me and My Money Tree: Law of Attraction Success Stories
Creating Coins: Money & Mindset for Entrepreneurs
Marketing Tools & Tech: Where geeks chat marketing software

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Do you know how to price your services? Did you Do you know how to price your services? 

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(P.S. If you haven’t signed up for the Create & Fill course, I would absolutely check it out now! This is my #1 course for new coaches and for filling up your coaching program!) 

Since we’re in the flow of getting these incredible coaching businesses off the ground, I’m excited to share the topic for this week’s YouTube LIVE: Pricing Strategies for New Coaches

You can catch this tomorrow, Saturday, Jan 9th at 12:00 EST.

On this LIVE we’re going to walk through how to price and position yourself as a high-ticket coach, and attract those high-paying clients. 

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XO
-Tish
I see you Boo. ❤ You want a thriving coaching p I see you Boo. ❤

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✨ How to get clear on your ideal client
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By the time you complete Create & Fill, you'll know how to: 
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✨ How to pitch  to high-quality clients
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Thank you to the @creatorslawfirm and @ticoradavis and team for your help!
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You've Got Clients® provides coaching and courses to help clients create and fill their coaching programs with high-quality clients.
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Our flagship coaching program is The Path to 6-Figures, a 12 month container that begins with a 90 day accelerator. 
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#youvegotclients #latishastyles
My clients get clients. Period. If you know me, My clients get clients. Period. 

If you know me, you know that I’m a coach that loves Crossfit, dance parties, and my clients book high-paying, high-quality clients with high-ticket offers. 

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Using my strategies, clients are able to get results anywhere from booking their first coaching clients to earning over $102,000 and even leaving jobs that they can't stand.

In my new course, Create & Fill I share exactly how to structure your signature coaching program, what content to include, how to get clear on your ideal client, and how to meet them right where they are, so you can attract them with your message.

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I'm so excited to share this with you because as someone who literally built a coaching business from scratch...

...with no network
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...with no email list
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I'm here to tell you that it's 100% possible to create a signature coaching program that gets results for your clients and creates a sustainable income for you.

By the time you complete Create & Fill, you'll know how to price your coaching program, how to pitch to high-quality clients, where to find actual buyers (yes they hang out in specific groups), and what to include in your program.

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To learn more, read testimonials, and sign up for the course click the link in the bio! 

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Did you know that I started my coaching business w Did you know that I started my coaching business with just SIX email subscribers!?

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The turning point? When I started booking clients consistently and earning thousands in a month. 

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🔘  I had no audience
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🔘  No email list (unless you count those 6 people)
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I just started doing everything I could to book new clients. 🤷🏾‍♀️

Trust me, trying to get consistent clients booked felt like it was taking forever. I had a hard time sleeping at night because all I could think about was how I was going to make money.

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I had a passion for helping others, but I just didn't know how to translate that into a coaching program. Not to mention a high-ticket one. 

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Just 2 months after starting my coaching business, I finally booked 3 paying coaching clients.

I made $2400 from those 3 clients, and I felt really accomplished for a moment. 

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I worked on my mindset, created my first signature coaching program, and started speaking to higher-quality clients.

By the end of that year, I had made $65,000 in my coaching business. 🥳

This whole experience prompted me to create my new course, Create & Fill.

This is a step-by-step course with everything you need to create and sell your signature coaching program. 

I share exactly how to structure your signature coaching program, what content to include, how to get clear on your ideal client, and how to meet them right where they are, so you can attract them with your message.

To learn all about the course and testimonials from past clients (who LOVED it) click the link in the bio! ✨
Happy Sunday! ☀️ Did you catch my LIVE strea Happy Sunday! ☀️ 

Did you catch my LIVE stream yesterday, The #1 Mistake Most Coaches 
Make? -- If you missed it you can still see the replay on my YT Channel! 

As a 6-figure (soon to be 7-figure) coach, there are definitely some lessons I’ve learned along the way. I’ve done the trial and error, I’ve undercharged, had flopped webinars, and pretty much everything in-between. 
 
Which is why on the blog I’m taking you through The Three Things I Wish I Had Known Before Starting My Coaching Business! Link in the bio! 
 
Starting a coaching business is no small feat, which is why I’ve dedicated my work to making your experience as inspiring and easy as possible. 

Going through all that, I remember what it was like just starting out, and how nice it would have been to have a boost in the beginning. This is why I created my new course Create & Fill. 

If you’re looking to jump-start your coaching business and start getting clients now (like RIGHT NOW) then this course might be more up your alley. 

Create & Fill is a step-by-step course with everything you need to create and sell your signature coaching program.
 
In Create & Fill, I share exactly how to: 

🔘 Structure your own signature coaching program
🔘 What content to include
🔘 How to get clear on your ideal client 
🔘 How to meet them right where they are, so you can attract them with your message
 
By the time you complete Create & Fill, you'll know: 
🔘 How to price your coaching program
🔘 How to pitch  to high-quality clients
🔘 Where to find actual buyers (yes they hang out in specific groups)
🔘 What to include in your program
 
The Create & Fill Your Coaching Program course is a brain dump of everything I've learned over the past few years.

Now you get to skip all the hard stuff and just do what works, and as always, I make sure you have everything you need to succeed.

This is 6 modules of pure coaching gold, and enrollment is officially open! 

If you're new to the coaching industry this is exactly what you need to launch and start getting clients NOW! 

To sign up for the Create and Fill course click the link in the bio. 

I’m so excited to work with you! ❤
Instagram post 17910016654599755 Instagram post 17910016654599755
🚨 This is your LAST CHANCE to sign up for the 2 🚨 This is your LAST CHANCE to sign up for the 2021 Goal Planning Session! 

Starting tomorrow Friday, January 8th I am taking you through a dynamic 2021 Goal Planning Session. 🥳

For 3 days (or 2 for Basic ticket), we'll celebrate 2020, give thanks, and bring in 2021 with our eyes set on new heights.

...you guys, I DOUBLED my income in 2021 -- during a pandemic, recession, and what was supposed to be the worst year ever. 

Why? Because I believe that millionaires are created during downturns.

When the world felt like it was falling apart I put my head down and got to work. I pulled out my notebook, planned out launches, marketing, and wrote my goal number each day.

I knew that I would keep running towards my goal, no matter what.

12 months later and not only did I reach my goal, but 2021 is projected to be my first million-dollar year… but I'm getting ahead of myself.

Let me tell you about this Goal Planning Session. 

During this event, I am going to do a 2020 Year in Review, where I take you through all of the lessons and struggles during this past year, how I accomplished my goals and my reflections on how I can improve in the new year. 

Then there’s the 2021 Goal Planning Session where I teach you on: 

✨ How to set your annual goals. 
✨ How to create your annual marketing calendar. 
✨ Practical launch strategies. 
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By the time you leave the 2021 Goal Planning Session, you will have a clear plan for your next launch, an outline of your entire year, and confidence that you can reach your goals in 2021.
There is also an option to get a base ticket or the entire VIP experience!

Your VIP Ticket includes a CEO Boardroom session on Sunday (with recording). During this session you'll see a behind the scenes breakdown of 2020, peek into my marketing calendar for 2021, and have an exclusive Q&A just for you and other VIP attendees.

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✨ This is your last chance! Click the link in the bio to sign up!✨
We've been talking about the Law of Attraction thi We've been talking about the Law of Attraction this week and the concept that "like attracts like", so today I want to talk about what that means for attracting high-ticket clients. 

If you were to practice the Law of Attraction to bring on high-ticket clients, the idea would be that you would need to become a high-ticket client yourself. 

By all means, I’m not saying you have to buy one of my courses in order to attract your own clients -- I’m saying that you need to channel and understand the perspective of the kind of people you’re trying to attract. 

🔘 What does it feel like to invest in a coach? 
🔘 How do you come up with the money? 
🔘 Does it feel different to pay in full or do a payment plan? 

High-ticket also doesn’t mean the same thing to everybody. 

To me, when I invested in my first high-ticket offer it was a $2,000 course that I had to do a year-long payment plan for. I didn’t have the $2,000 to spend, but I had faith that I would come up with the money, and I did. 

Now, my $2,000 could mean someone else's $20,000 or could mean your $200. 

No matter what the number is, this investment should feel like a little bit of a stretch. To invoke a bit of fear, and push you to level up in an area of your life. 

Doing this will channel the feelings of being a high-ticket client and attract those same types of clients in return. 

Using the Law of Attraction has consistently helped me grow my business, and helped me align with what I truly want out of my life and business. It’s about time you did the same! 

Starting Friday, January 8th I am taking you through a dynamic 2021 Goal Planning Session.
 
For 3 days (or 2 if you choose), we'll celebrate 2020, give thanks, and bring in 2021 with our eyes set on new heights.

During this event, I am going to do a 2020 Year in Review, where I take you through all of the lessons and struggles during this past year, how I accomplished my goals and my reflections on how I can improve in the new year. 

With this event, I want you will have a clear plan for your next launch, an outline of your entire year, and confidence that you can reach your goals in 2021.

Base and VIP tickets available -- Link in the Bio!
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